Engineering Marketing Science: Semantic Search
نویسندگان
چکیده
Businesses place a great deal of emphasis on cost reduction. However, with increasing inflation, the cost reduction strategy is having less impact on enhancing profits. Many companies are now focusing on operational ways to increase revenue in addition to cost reduction. This article examines the idea of using semantic-based methods to enhance the precision of Internet searchers. Achieving greater precision in search has significant implications for Internet advertising, a proven means for increasing revenue. MIT-DATACENTER-WH-008 Copyright © 2005 Massachusetts Institute of Technology
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